FOR IMMEDIATE RELEASE—January 10, 2018
Tasteful Selections to launch yearlong Fresh Campaign
Tasteful Selections bite-sized potatoes to help consumers Start out Fresh in the New Year
Bancroft, Wis. – Tasteful Selections™, a specialty potato brand from RPE Inc., proudly announces the launch of its yearlong Always Fresh campaign, with insights and inspiration revolving around healthy, nutritious recipes and kitchen tips for more confident meal preparation.
“Each quarter we will introduce new recipes and related content to help amateur chefs create inspirational meals for their families,” said Tim Huffcutt, marketing director for RPE, the exclusive marketer of Tasteful Selections bite-sized potatoes.
“The versatility and variety of bite-sized Tasteful Selections potatoes means endless meal application possibilities. The Always Fresh campaign calls attention to the ease with which seasoned and novice cooks alike can create something special that’s pleasing and satisfying for everybody.”
Tasteful Selections will be continuing their partnership with Nutritionist and Registered Dietitian Cynthia Sass, to create delicious and contemporary recipes for the sophisticated home cook. Sixteen unique Cynthia Sass gluten-free recipes will be available in a downloadable e-cookbook at http://www.tastefulselections.com/startoutfresh/. Over the course of the yearlong campaign, more than 50 recipes, videos and blogs will be available to help keep your New Year fresh.
A value added marketing plan is in place for all customers including custom-created pre-filled shippers, social media graphics and content, recipe cards, blog posts from Cynthia Sass, informative infographics and videos and much more! Contact your RPE sales representative for details.
About Tasteful Selections
Tasteful Selections, LLC is a joint venture of RPE, CSS Farms and Plover River Farms Alliance, Inc. They are a vertically integrated grower, shipper, marketer of premium specialty potatoes with unique attributes for size and flavor.
RPE, a second-generation family farm, is a category leader and key grower/shipper of year-round potatoes and onions. RPE prides itself on maintaining a high level of business integrity that includes commitments to environmental sustainability, as well as category innovation and retail solutions.